Cūrata
Creating a campaign that kicks.
Our first Kickstarter video campaign for the clean beauty brand CŪRATA, who creates decadently disruptive and sustainable scents.
Conceptualizing this project meant entering the mindset of what gets people excited about investing in brand research & development.
Scent is the most powerful of our senses and yet our creative challenge: How can we make a sensory experience that’s not accessible through the screen relatable? Why does scent matter? And, why is how it’s made important?
This is what we set out to illustrate through a sensual and very human approach, embodying true sensory engagement and highlighting the beauty of the ethically sourced botanical ingredients as well as the passion of CŪRATA’s founder Serena and perfumer Becky.
take a look behind the curtain +
take a look behind the curtain +
P.S. The campaign reached 80% of its goal and was awarded Kickstarter’s coveted “Projects We Love” badge within the first 6 hours of launching — a win for clean beauty!
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Script, DOP & Editor: Anthony Liscio
Creative Director: Liana Carbone
Lighting Tech: Mitchell Wright
Camera Asst: Isabella Perelman
Set Stylist: Melissa Salvaggio
HMUA: Emilie MAH
Production Manager: Alessia Pizzanelli
Models: Ariadna Contreras, Erin Killen, Rick Godgiven, Angela Giammaria
